Lotus Revives ‘Team Lotus’ to Strengthen Global Motorsport Commitment
SME News.Lotus has officially unveiled the revival of **Team Lotus**, marking a significant step in reinforcing its commitment to global motorsports. The move consolidates all of Lotus’ racing initiatives under a unified identity, embracing its rich 75-year motorsport heritage.
Team Lotus will serve as the central hub for the brand’s motorsport activities, encompassing **factory-supported programs, partner racing teams, Lotus Cup championships, driver development, and fan engagement**. This initiative highlights Lotus’ renewed dedication to fostering a vibrant and competitive racing culture worldwide.
**Gavan Kershaw, Director and Head of Motorsports at Lotus Cars,** emphasized the brand’s deep-rooted racing legacy:
*”Motorsport has been in Lotus’ DNA from day one, and we have hundreds of Lotus cars competing every weekend in classic, national, and international races. Team Lotus unites that passion across every level. Whether it’s GT, endurance, or grassroots competition, we’re committed to supporting teams and drivers who share our love for racing.”*
With this revival, Lotus aims to enhance collaboration within the global racing community, ensuring continued innovation and excellence across all levels of motorsport.
