Audi Unveils Concept C: A New Era of Design for Electric Sports Cars

SME News UK. Audi has revealed the Audi Concept C, a two-seat all-electric sports car that marks the beginning of the brand’s new design philosophy. The concept introduces a radical approach to simplicity, precision, and emotion, paving the way for Audi’s future production models.

A bold reinterpretation of Audi’s identity

The Audi Concept C features a distinctive vertical frame at the front, inspired by the legendary Auto Union Type C (1936) and the third-generation Audi A6 (2004). This upright frame defines the vehicle’s presence, showcases the Audi rings, and integrates advanced technologies.
The design also debuts a new four-element light signature in both headlights and taillights, which will become a hallmark of Audi’s future models.

Titanium finish and convertible innovation

Presented in a refined Titanium color, the Concept C combines elegance with strength. For the first time, an Audi roadster features an electrically retractable hardtop, composed of two roof elements that preserve the car’s monolithic silhouette while offering an open-top driving experience.
At the rear, clean surfaces and horizontal lines highlight the car’s athletic character.

Minimalist yet sophisticated interior

Inside, the Concept C reflects a philosophy of athletic minimalism. Strong architectural surfaces and geometric forms create a spacious environment, while natural materials and a titanium-inspired color palette add warmth and sophistication.
Tactile aluminium controls, shy-tech solutions, and a 10.4-inch foldable display ensure an intuitive and immersive driving experience.

A new design philosophy for the future

Audi’s new design philosophy is built on four core principles:

• Clarity: Radical simplicity and reduction to essentials.
• Technical precision: Excellence through innovation and engineering accuracy.
• Intelligence: Pushing boundaries to explore new possibilities.
• Emotion: Understated design that evokes lasting impressions.

A trailblazer for future models

The Audi Concept C is more than a design study—it is a trailblazer that will inspire upcoming production cars and define the next chapter of the brand’s evolution. By combining clarity, intelligence, technical precision, and emotion, Audi positions the Concept C as a symbol of its vision for the future of mobility.