Hyundai Unveils Teaser for INSTEROID: A Gaming-Inspired EV Concept

SME News UK. SEOUL, March 25, 2025** – Hyundai Motor Company has revealed a first look at the **INSTEROID**, a bold and playful **‘dream car’ concept** that merges video game aesthetics with real-world automotive engineering.
Based on the popular **INSTER** sub-compact EV, the **INSTEROID** takes design and performance to the next level with **racing-inspired styling, 21-inch wheels, aerodynamic enhancements, and signature Pixel LEDs**. This concept car is a statement of Hyundai’s vision for the future of electric mobility, delivering **emotion, excitement, and cutting-edge design**.
The teaser images showcase an aggressive yet futuristic look, featuring **wheel arch air vents, a striking rear spoiler, and a diffuser**, all of which reinforce the vehicle’s **muscular and youthful character**. The name itself—a fusion of “INSTER” and “STEROID”—reflects its **bold and powerful presence**.
Hyundai describes **INSTEROID** as a **”glitch in the automotive matrix”**, a vehicle that seamlessly blends the immersive world of gaming with the advanced engineering of modern EVs. As an innovative design concept, it pushes the boundaries of **creativity and automotive excitement**.
The full unveiling of **INSTEROID** is set for **early April 2025**, where Hyundai is expected to reveal more details about its design and vision. Stay tuned as the future of electric mobility takes an exciting new turn!
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